I’ve been building membership platforms since 2010 — and I’m still building them today.

I started in 2010, freelancing on Upwork. But my real education started with Infusionsoft.

Before I called myself a developer, I was a CRM and automation specialist. I learned how membership access actually works underneath — tagging, permissions, who gets what and when. Most people build the site first and work out the access rules afterward. I learned it the other way round, and it shaped everything since.

For years I worked across the membership stack as it existed then — iMember360, AccessAlly, Memberium, InfusedWoo. Most of those tools don’t matter anymore. What mattered was the pattern underneath: every membership business has the same core problem, and it isn’t the design. It’s the system that decides who sees what.

In 2019 I went all in on BuddyBoss and LearnDash. That was when it clicked — nine years of CRM work finally had the right platform to pair with.

Then in 2025 the ceiling came off.

For fifteen years there was a gap between what I could see and what I could build with my own hands. I could design the system; building it meant WordPress and whatever plugins happened to exist. That gap is gone. I now build full custom applications — command centres, dashboards, internal tools — for the same kinds of businesses I used to serve with plugins alone. Twelve are running in production right now. I maintain every one.