From self-taught designer to membership site strategist—this is my story.

DNL-Profile-Picture-Long.jpg

👋 Hi, I’m Danica Louwe.

I help coaches, creators, and thought leaders teach online with clarity, strategy, and care.

But before I built platforms for global clients...

I was just a teenager with a secondhand computer, figuring things out online.

📖 My Story

I studied IT, but the traditional classroom didn’t click for me.

What did? Online learning. Tutorials I could pause. Forums I could follow. Design tools I could actually use.

At 17, I built my first website.

Not for a client. Not for a course. Just to prove I could.

I didn’t come from a tech degree or agency background.

I came from trial and error, late nights, and figuring things out by doing.

Eventually, clients started finding me.

And slowly, project by project, I built Louwe Web Design Services—a remote-first team focused on building custom membership platforms for people with something to teach.